The trip to USA of the Fincibec group brands that participated at the Coverings 2012 trade show in Orlando (Florida) ended successfully. The event is a significant indicator of the US market, which is giving signs a slight recovery, a glimmer of hope for the future.
“Even if it is premature to speak about recovery – says Vittorio Borelli, Fincibec's CEO – the general feeling is of moderate satisfaction. The fair went well and signs are encouraging for the future, although this initial slow recovery of sales in the US market leaves space only for cautious optimism”.
Fincibec brought its commercial brands, Monocibec, Century and Naxos, to Orlando granted an exclusive preview of their collections. “The interest shown in our products – says Borelli – is important proof that we are going in the right direction, in terms of aesthetic, technological and productive research”.
At the Installation Design Showcase, in particular, the spotlight was on Naxos with its Marble Hill collection. Coverings is now a must-attend event, where installations are set up using ceramic collections selected by designers to create complete and original environments. This year, architect Foreman Rogers, of tvsdesign in Atlanta, created a hotel room inspired by luxury and elegance. Marble Hill with its Sculptur colour, where the veining and glossy features of marble are enhanced just as the natural material that inspired the project, was used to create an element of great visual impact.
On the other hand, Monocibec achieved high appreciation for the new Echo collection, made of porcelain stoneware with wooden effects to provide a rustic touch. Inspired by the traditional residences of the most enchanting valleys of the Alps, Echo revisits the charm of old wooden floors, where it seems possible to hear family stories that express warm and cosy atmospheres.
Finally, the Century drew the attention of architects and designers who were particularly fascinated by the Stonehouse collection. Neutral colours featuring split stone aesthetics, modular sizes and the high technical performance guaranteed by Century's experience have intrigued the curiosity and interest of the insiders.